The Craft, Business and Software of Screenwriting


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Page # Quotation 21 A logline has come to mean a two-sentence description of a film, written in no more than twenty-eight words. 25 A step outline is a document that deconstructs a film or screenplay by laying out the action in sequential narrative steps. 28 The protagonists are the people whose actions drive the story…How a charac ter is first seen, what kind of an entrance he makes in the drama, is crucial to fixing him first in the minds of the reader and then in the minds of the audience. 39 Dialog can often be improved simply by cutting out every other sentence…Conversation is not dialog. To be dialog , conversation has to be crafted and directed to the service of action and plot. 42 The most common fault in dialog is when all the characters speak with the same voice – that of the writer. 49 To live is to act, and to act, in fiction as in l... (more)

Write + Sell the Hot Screenplay

Page # Quotation 4 Writers who forget the business side of the industry do so at their peril. 9 The audience of a screenwriter is just one person – a reader. 11 Every scene, every line, every word in your script should be brimming with violence. (i.e. physical, sociological, psychological violence) 23 The job of a screenwriter is to create tension and release it. Create new tension and release it. Over and over again until the end of the film. 28 Most screenplays fail because the hero does not have clearly defined wants and needs (goal and inner problem). 35 There are just two types of endings…(1) cause and effect…(2) ambiguous. 47 Your hero must have a clearly defined goal…Try to give your hero a second problem to solve at the same time... 49 Building characters that matter to an audience is made easier if you show the characters on the brink... (more)

The Secret to Skyrocketing Sales by Turning Content into An Asset

Book Review--Brandscaping: Unleashing the Power of Partnerships. Brandscaping, the terrific new book from Andrew (Drew) Davis describes a powerful but practical strategy to engage your customers over the long term with unique and compelling content. This content is driven by partnerships with others whose strengths complement your own. Those mutually beneficial partnerships enable marketers to leverage the content, creativity, and audiences of other individuals, companies, and media outlets.  When these multiple entities team up to create content that resonates with customers, sales and profits can grow exponentially. These tangible benefits accrue to every member of the brandscaping partnership.  As the book suggests, that's the power of a successful shopping mall: Everyone benefits from the lure of carefully aggregated sellers of goods and services. Successful br... (more)

Over 200 Young Global Leaders Recognized By The World Economic Forum

Tuesday 11 March, 2014 - 214 young leaders from 66 countries honoured for leadership and service to society; 109 are women. - Half of the YGL Class of 2014 comes from the private sector and half from the public sector. - Find out what it means to be a YGL at - Watch the YGL video or download the brochure. The World Economic Forum announced today the new members selected to join the Forum of Young Global Leaders. The 214 exceptional young individuals have been recognized for their achievements and contribution to society. The Young Global Leaders (YGLs) come from diverse backgrounds and bring a range of expertise to the community from across the world. Over 50% of the new intake are women, half come from the private sector and half from the public sector, including academia, arts and culture, civil society, government, m... (more)

The Hanover Insurance Group Introduces Management Liability Coverage For Nonprofits

WORCESTER, Mass., Sept. 8 /PRNewswire-FirstCall/ -- With funding on a decline and the need for resources on the rise, more nonprofit organizations are being challenged to do more with less, increasing their exposures and leaving them more vulnerable than ever to devastating lawsuits. (Logo: ) To help nonprofit organizations protect their resources and their reputations, The Hanover Insurance Group, Inc. (NYSE: THG), a leading property and casualty company, today announced the launch of a new non-profit management liability program, Hanover Nonprofit Management Liability Advantage. The coverage is part of the company's Hanover Professional Portfolio, a growing selection of professional liability and management liability products designed to help the company's agent partners be more distinctive in their local... (more)

New York’s Alden Central School District Goes Wireless with Meru’s Secure, Virtualized High-Performance 802.11n WLAN

The more than 1,900 K-12 students and teachers who returned to New York State's Alden Central School District on September 1 gained ubiquitous high-performance wireless Internet access for the first time using a district-wide Meru Networks 802.11n wireless LAN installed this summer. The new WLAN "will change the way teachers interact with technology" in the four-school district, according to Frank Rizzo, Alden's director of instructional and information technology. Rizzo said the district selected Meru because the company's WLAN Virtualization architecture best addressed the challenges of letting large numbers of students and teachers work in virtually any location and enabling wireless technology to operate effectively in older, thick-walled cement buildings. Meru WLAN Addresses Dense Student Environments, Need for Mobility "More and more school districts in our reg... (more)

Knights of Columbus to Promote Volunteerism in 9/11 Tribute Ad

60-second broadcast spot to air during inaugural game of NFL '09 Season NEW HAVEN, Conn., Sept. 9 /PRNewswire-USNewswire/ --The Knights of Columbus, one of the nation's most active volunteer service organizations -- and the world's largest lay Catholic organization -- will air a unique 60-second 9/11 tribute ad during NBC-TV's broadcast of the inaugural game of the NFL's 2009 season on Thursday night, Sept. 10. The piece will run during halftime of the 8:30 p.m. ET game, which will feature the Tennessee Titans and the Pittsburgh Steelers. The spot will run in New York, Washington, D.C., Los Angeles, and Dallas. Recalling the heroism displayed on 9/11, the 60-second spot reminds Americans that "we can still see the best in humanity today," if we "give back." The spot directs viewers to -- a Web site with resources for volunteers and volunte... (more)

Journey 2: The Mysterious Island Begins its Quest in IMAX Theatres February 10

LOS ANGELES, Feb. 3, 2012 /PRNewswire/ -- IMAX Corporation (NYSE: IMAX; TSX: IMX) and Warner Bros. Pictures today announced that the 3D family adventure Journey 2: The Mysterious Island, starring Dwayne Johnson, Michael Caine, Josh Hutcherson, Vanessa Hudgens, Luis Guzman and Kristin Davis, will be released in the immersive IMAX® 3D format on Friday, February 10. The New Line Cinema film will open in 282 IMAX® theatres domestically, simultaneous with the film's North American wide release. It will also open on 166 IMAX® theatres internationally, 143 of which will open as of Friday, February 10th, with the additional runs debuting over the following weeks.  Additional playdates will be added as pending bookings are confirmed. (Logo: ) Journey 2: The Mysterious Island An IMAX 3D Experience has been digitally ... (more)

Anchor Bay Entertainment and The Weinstein Company Present the Critically Acclaimed Film THE IRON LADY -- Starring Two-Time Oscar(R) Winner Meryl Streep -- On Blu-ray(TM) and DVD

BEVERLY HILLS, CA -- (Marketwire) -- 02/07/12 -- Anchor Bay Entertainment and The Weinstein Company announced today the Blu-ray™ Combo Pack and DVD release of THE IRON LADY, starring two-time Academy Award® winner Meryl Streep (SOPHIE'S CHOICE, KRAMER VS. KRAMER) as former Prime Minister of the United Kingdom, Margaret Thatcher. Considered by many to be the greatest living film actress, Streep has received an astonishing 17 Oscar® nominations over the course of her career, including a 2012 Oscar® nomination for Best Actress in a Leading Role for her portrayal of Thatcher in THE IRON LADY. Streep won a 2012 Golden Globe® award for this role, and received a 2012 Screen Actors Guild Award® nomination as well. Directed by Phyllida Lloyd (MAMMA MIA!) from a screenplay by Abi Morgan (SHAME), THE IRON LADY heads to retail on April 10, 2012 for an SRP of $39.99 for the Blu-... (more)

BCAMA Vision Marketing Conference 2012 on Wednesday, May 23rd

VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 05/17/12 -- BCAMA's annual flagship marketing conference, VISION, will take place on Wednesday, May 23rd at the Westin Bayshore Hotel in Vancouver. Conference attendees will listen to a stellar line-up of presenters speak about 'liquid content' and how it is reshaping our marketing landscape. "The rate at which people consume information is growing exponentially," says VISION Director Lindsay Smith. "Because of this, people are filtering and engaging with brand messages far differently than they did ten, or even five years ago. With this in mind, we've designed a conference that not only connects industry experts within the field of marketing, but that also offers compelling thought-leadership into how consumer behavior is changing and what brands must do to continue to meet market demand." This year's VISION theme is L... (more)

Viacom Media Networks Usher In The Launch Of "Call of Duty®: Black Ops II" With An Array Of Special Programming

NEW YORK, Nov. 6, 2012 /PRNewswire/ -- Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI) and Viacom Media Networks, the most powerful entertainment company in reaching young male viewers, are joining forces to celebrate the most-anticipated entertainment event of 2012, the release of Activision and Treyarch's "Call of Duty: Black Ops II."   Spike TV, MTV, MTV2, and MTV U will debut an exciting lineup of original content that will span the globe from Australia to Europe leading up to the hotly-awaited midnight launch on November 13. "The midnight release of 'Call of Duty: Black Ops II' reflects a celebration shared by gamers around the world that spans all types and interests, and really taps into a cultural moment of this generation," said Tim Ellis, Chief Marketing Officer, Activision Publishing.  "We're delighted to... (more)